sniegocka-lusiewicz, Malgorzata - In: Equilibrium 1 (2) (2009), pp. 115-123
Market basket analysis is, to put it simply, analysis of the contents of a customer’s shopping trolley. Market Basket … have a great influence on customer’s value increase. Basket analysis may be applied in order to plan promotional campaigns … Analysis is based on the identification of rules that customers apply while filling their trolleys, their habits, proper use of …