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~isPartOf:"Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung"
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Brand management
2
Markenführung
2
Product differentiation
2
Produktdifferenzierung
2
Psychology of advertising
2
Target group
2
Werbepsychologie
2
Zielgruppe
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Cosmetics industry
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Deutschland
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Germany
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Kosmetikindustrie
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Unilever PLC <London>
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Welt
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Fehling, Tina
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Stein, Peer-Holger
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
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Wahrnehmung statt Wahrheit : wie Zielgruppen Markendifferenzierung erleben
Stein, Peer-Holger
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 334-351)
.
2010
Persistent link: https://www.econbiz.de/10003925029
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Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
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