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~isPartOf:"Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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2
Image, Marke und Trend : mit Retro-Design und neuen Kunden auf Erfolgskurs
Metzenmacher, Ralf
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 243-265)
.
2012
Persistent link: https://www.econbiz.de/10009697108
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