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~isPartOf:"Erfolgsfaktor Marke : neue Strategien des Markenmanagements"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
5
Customer loyalty
5
Konsumentenverhalten
5
Customer retention
4
Kundenbindung
4
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand
2
Einzelhandel
2
Markenartikel
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Retail trade
2
Bewertung
1
Brand image
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Brand loyalty
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Brand value
1
Commitment
1
Confidence
1
Consumer-brand relationships
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Corporate Social Responsibility
1
Corporate social responsibility
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Customer service
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Dimensions of RSQ
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Double jeopardy
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E-commerce
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E-store
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Einkaufszentrum
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Emerging devices
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Employee retention
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Evaluation
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Food retailing
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Generation Y
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Information on retailers
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Athanasopoulou, Pinelopi
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Diehl, Sandra
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Klepek, Martin
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
Marketing intelligence & planning
Journal of retailing and consumer services
7
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of product & brand management
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
Forschungsgruppe Konsum und Verhalten
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Inventi impact: retailing & consumer services
2
Journal of international economic review
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Strong brands, strong relationships
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Economic and business review : EBR
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European journal of marketing
1
European research studies
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
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ECONIS (ZBW)
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1
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
3
Aufbau und Sicherung von Markenbindungen unter schwierigen Konkurrenz- und Distributionsbedingungen
Weinberg, Peter
;
Diehl, Sandra
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 23-35)
.
2001
Persistent link: https://www.econbiz.de/10001572272
Saved in:
4
Innovationserfolge in der Markenpolitik trotz einer Inflation an neuen Produkten
Trommsdorff, Volker
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 99-106)
.
2001
Persistent link: https://www.econbiz.de/10001572290
Saved in:
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