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~isPartOf:"Erfolgsfaktor Marke : neue Strategien des Markenmanagements"
~subject:"Brand management"
~subject:"Underground economy"
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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International journal of market research : JMRS ; the journal of the Market Research Society
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The journal of supply chain management : a global review of purchasing and supply
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Preis- und Distributionspolitik starker Marken vor dem Hintergrund fortschreitender Handelskonzentration
Diller, Hermann
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 117-133)
.
2001
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