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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~person:"Bauer, Hans H."
~person:"Bruhn, Manfred"
~person:"Wildemann, Horst"
~subject:"Marketing"
~type_genre:"Non-commercial literature"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Reihe: Management-Know-how / M : praxisnah und aktuell
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Working paper / International University in Germany, School of Business Administration
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ECONIS (ZBW)
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Marketing für elektronische Marktplätze : Kundenakquisition - Kundenbindung - Beziehungsmarketing
Bauer, Hans H.
;
Hammerschmidt, Maik
-
2003
Persistent link: https://www.econbiz.de/10013430047
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Neuromarketing : Revolution oder Hype im Marketing?
Bauer, Hans H.
;
Exler, Stefanie
;
Höhner, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003371976
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