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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~person:"Bauer, Hans H."
~person:"Wen, Taylor Jing"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
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Advertising effects
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Bauer, Hans H.
Wen, Taylor Jing
Zúñiga, Miguel Ángel
Albrecht, Carmen-Maria
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of current issues and research in advertising
3
Journal of marketing communications
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of advertising : the review of marketing communications
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
The journal of consumer marketing
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ECONIS (ZBW)
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Bauer, Hans H.
;
Albrecht, Carmen-Maria
;
Haber, Tobias E.
; …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003587915
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