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~isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
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Marketing management
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Marketingmanagement
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Baumgarth, Carsten
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
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Marketing-ROI : ein Ansatz zur Optimierung von Marketinginvestitionen
Perrey, Jesko
;
Görtz, Gunnar
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 59-72)
.
2008
Persistent link: https://www.econbiz.de/10003587879
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2
State-of-the-Art der identitätsbasierten Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 73-86)
.
2008
Persistent link: https://www.econbiz.de/10003587887
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3
Marke, persönliche Beziehungen oder Leistung : welcher Marketing-Ansatz ist wirklich wichtig in B-to-B-Märkten?
Baumgarth, Carsten
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 431-444)
.
2008
Persistent link: https://www.econbiz.de/10003588817
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