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~isPartOf:"Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]"
~subject:"Advertising effects"
~subject:"Mobile Anwendung"
~subject:"Mobile Business"
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Advertising effects
Mobile Anwendung
Mobile Business
Mobile Marketing
8
Mobile marketing
8
Mobile business
6
Erfolgsfaktor
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobilkommunikation
3
Success factor
3
Deutschland
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Germany
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Betriebliches Informationssystem
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Beziehungsmarketing
1
Business intelligence system
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Business model
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Consumer behaviour
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German
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Bauer, Hans H.
1
Bensberg, Frank
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Link, Jörg
1
Neumann, Marcus M.
1
Reeh, Marc-Oliver
1
Reichardt, Tina
1
Schumacher, Henrik
1
Schäfer, Jörg Michael
1
Seidl, Franziska
1
Toma, David
1
Ullrich, Sebastina
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Wiedmann, Klaus-Peter
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Wirtz, Bernd W.
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Business horizons
5
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Apps management and e-commerce transactions in real-time
3
Digital advertising : theory and research
3
Handbook of research on mobile marketing management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
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ECONIS (ZBW)
6
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1
Trends und Strategien im Mobile Marketing
Schäfer, Jörg Michael
;
Toma, David
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 17-31)
.
2008
Persistent link: https://www.econbiz.de/10003753380
Saved in:
2
Der Situationsansatz als Erfolgsfaktor des Mobile Marketing
Link, Jörg
;
Seidl, Franziska
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 51-70)
.
2008
Persistent link: https://www.econbiz.de/10003753386
Saved in:
3
Mobile Business Intelligence : Besonderheiten, Potenziale und prozessorientierte Gestaltung
Bensberg, Frank
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 71-87)
.
2008
Persistent link: https://www.econbiz.de/10003753396
Saved in:
4
Wann werden Mobile Marketing-Kampagnen akzeptiert?
Bauer, Hans H.
;
Neumann, Marcus M.
;
Reichardt, Tina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 129-148)
.
2008
Persistent link: https://www.econbiz.de/10003753405
Saved in:
5
Mobile Marketing im Multi-Channel-Marketing : Erfolgsfaktoren der Integration und Koordination
Wirtz, Bernd W.
;
Ullrich, Sebastina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003753418
Saved in:
6
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
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