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~isPartOf:"Erfurter Hefte zum angewandten Marketing"
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Deutschland
23
Germany
21
Marketing
20
Marketing management
18
Marketingmanagement
18
Online-Marketing
9
Brand management
7
Markenführung
7
Zielgruppe
5
Electronic Commerce
4
Internet marketing
4
Target group
4
Consumer behaviour
3
E-commerce
3
Konsumentenverhalten
3
Markenartikel
3
Markenpolitik
3
Market research
3
Marktforschung
3
Beziehungsmarketing
2
Branche
2
Branchenentwicklung
2
Brand
2
Brand image
2
China
2
City marketing
2
Content Management
2
Event marketing
2
Event-Marketing
2
Internationales Marketing
2
Lieferantenmanagement
2
Marke
2
Markenimage
2
Marktkommunikation
2
Mobile Marketing
2
Mobile marketing
2
Produktimage
2
Produktmanagement
2
Recht
2
Relationship marketing
2
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Type of publication
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Book / Working Paper
54
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Graue Literatur
42
Non-commercial literature
42
Collection of articles of several authors
35
Sammelwerk
35
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Hochschulschrift
2
Collection of articles written by one author
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
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Language
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German
54
Author
All
Drees, Norbert
45
Schiller, Sören
6
Tröger, Andreas
5
Du, Mingming
2
Weber, Steffen
2
Beetz, Christoph
1
Beiersdorf, Benjamin
1
Boldt, Stefanie
1
Canzler, Julia
1
Christian, Bernd
1
Engelhardt, Susanne
1
Freundt, Marcel
1
Gonzáles Mercado, Laura María
1
Gramsch, André
1
Götze, Kathrin
1
Haken, Niels N. von
1
Heintze, Hanno
1
Helbig, Ina
1
Hering, Marco
1
Himmel, Wolfgang
1
Huck, Stephan
1
Janczikowsky, Sven
1
Jasperneite, Michael
1
Jänicke, Jennifer
1
Klenke, Kristin
1
Kraus, David
1
Leischner, Sven
1
Lindig, Henrike
1
Löffler, Denny
1
Mai, Franziska
1
Menz, Marco
1
Piep, Julia
1
Prox, Christoph
1
Rauschenbach, Sophie
1
Salewski, Saskia
1
Schledz, Patrick
1
Schmutzer, Michael O.
1
Schneider, Nicole
1
Schwarz, Steffen
1
Seidel, Eric
1
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Institution
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Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
Published in...
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Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
715
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
Marketing intelligence & planning
369
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
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Source
All
ECONIS (ZBW)
47
USB Cologne (EcoSocSci)
7
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Digital Signage
Gramsch, André
;
Tröger, Andreas
-
2016
Persistent link: https://www.econbiz.de/10013424813
Saved in:
2
Branchenspezifisches
Marketing
Selbach, Markus
;
Klenke, Kristin
-
2016
Persistent link: https://www.econbiz.de/10013424816
Saved in:
3
Mobile
Marketing
Drees, Norbert
(
ed.
);
Jänicke, Jennifer
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424808
Saved in:
4
Branchenspezifisches
Marketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472953
Saved in:
5
Produktpolitik: Verpackung
Kraus, David
-
2017
Persistent link: https://www.econbiz.de/10013424818
Saved in:
6
Crowdsourcing
Drees, Norbert
(
ed.
);
Janczikowsky, Sven
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424812
Saved in:
7
Markenmanagement
Drees, Norbert
(
ed.
);
Löffler, Denny
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013424830
Saved in:
8
Multimediale Produktwerbung : Möglichkeiten, Grenzen, Beispiele
Jasperneite, Michael
-
2008
Persistent link: https://www.econbiz.de/10003704475
Saved in:
9
Branchenspezifisches
Marketing
Drees, Norbert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009236131
Saved in:
10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
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