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~isPartOf:"Erfurter Hefte zum angewandten Marketing"
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Search: subject_exact:"Marketingpolitik"
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Marketing
20
Marketing management
18
Marketingmanagement
18
Deutschland
14
Germany
12
Online-Marketing
4
Zielgruppe
4
Target group
3
Branche
2
Brand management
2
Internet marketing
2
Markenführung
2
Market research
2
Marktforschung
2
Recht
2
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2
Werbeplanung
2
Werbung
2
Advertising planning
1
Airline
1
Alter
1
Anwaltspraxis
1
Arzneimittel
1
Arzneimittelmarkt
1
Ausländer
1
Automotive industry
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Beziehungsmarketing
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Branchenentwicklung
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China
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Coffee
1
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Consumer behaviour
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Crowdsourcing
1
Customer satisfaction
1
Data storage device
1
Datenspeicher
1
Dienstleistungsqualität
1
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1
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Book / Working Paper
32
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Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
20
Sammelwerk
20
Hochschulschrift
2
Aufsatzsammlung
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German
32
Author
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Drees, Norbert
28
Schiller, Sören
4
Tröger, Andreas
3
Beetz, Christoph
1
Boldt, Stefanie
1
Canzler, Julia
1
Christian, Bernd
1
Du, Mingming
1
Gonzáles Mercado, Laura María
1
Götze, Kathrin
1
Helbig, Ina
1
Himmel, Wolfgang
1
Huck, Stephan
1
Janczikowsky, Sven
1
Jasperneite, Michael
1
Jänicke, Jennifer
1
Klenke, Kristin
1
Kraus, David
1
Lindig, Henrike
1
Menz, Marco
1
Prox, Christoph
1
Rauschenbach, Sophie
1
Salewski, Saskia
1
Selbach, Markus
1
Sprenger, Franziska
1
Vorwerk, Jan
1
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Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
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Erfurter Hefte zum angewandten Marketing
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
202
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
4
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1
Green Marketing
Drees, Norbert
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013169122
Saved in:
2
Marketing für kommerzielle Musicals - Besonderheiten und Beispiele
Salewski, Saskia
;
Sprenger, Franziska
;
Tröger, Andreas
-
2018
Persistent link: https://www.econbiz.de/10011975027
Saved in:
3
Marketing für Kaffee - Besonderheiten und Beispiele
Menz, Marco
;
Gonzáles Mercado, Laura María
;
Schiller, …
-
2018
Persistent link: https://www.econbiz.de/10011975028
Saved in:
4
Produktpolitik: Verpackung
Kraus, David
-
2017
Persistent link: https://www.econbiz.de/10013424818
Saved in:
5
Neuromarketing
Lindig, Henrike
;
Schiller, Sören
-
2017
Persistent link: https://www.econbiz.de/10013424823
Saved in:
6
Prozessmanagement im Marketing
Beetz, Christoph
;
Rauschenbach, Sophie
-
2016
Persistent link: https://www.econbiz.de/10013424814
Saved in:
7
Branchenspezifisches Marketing
Selbach, Markus
;
Klenke, Kristin
-
2016
Persistent link: https://www.econbiz.de/10013424816
Saved in:
8
Branchenspezifisches Marketing
Drees, Norbert
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011402802
Saved in:
9
Crowdsourcing
Drees, Norbert
(
ed.
);
Janczikowsky, Sven
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424812
Saved in:
10
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
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