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~isPartOf:"Ethics, environment and social impacts"
~isPartOf:"Information systems and new applications in the service sector : models and methods"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Global sourcing
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Ethics, environment and social impacts
Information systems and new applications in the service sector : models and methods
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 1
6
Corporate brand and corporate reputation
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SAGE benchmarks in culture and society
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International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
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Theoretical and empirical perspectives in critical marketing studies
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Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Strategic information systems ; Vol. 3
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Critical marketing : issues in contemporary marketing
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Developmental challenges in marketing research
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
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History of marketing thought ; Volume 3
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Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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Quantitative marketing techniques and analyses
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The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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Business ethics and strategy ; Vol. 2
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Crisis management ; Vol. 3
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
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Harvard business review on pricing
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History of marketing thought ; Volume 2
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International political economy ; Vol. 5
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ECONIS (ZBW)
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Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
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2
De-globalization of food markets? : consumer perceptions of safe food
Nygård, Berit
;
Storstad, Oddveig
-
2008
Persistent link: https://www.econbiz.de/10003727973
Saved in:
3
"Numbers and souls" : retailing and the de-differentiation of economy and culture
Du Gay, Paul
-
2008
Persistent link: https://www.econbiz.de/10003727968
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