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~isPartOf:"Eurasian business review"
~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of revenue and pricing management"
~person:"Kao, Grace Hsiu-Ying"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Airline
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Brand management
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Consumer behaviour
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Kao, Grace Hsiu-Ying
Wang, Stephen W.
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Eurasian business review
Journal of air transport management
Journal of revenue and pricing management
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ECONIS (ZBW)
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Modeling airline crisis management capability : brand attitude, brand credibility and intention
Kao, Grace Hsiu-Ying
;
Wang, Stephen W.
;
Farquhar, …
- In:
Journal of air transport management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012384222
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2
Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
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