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~isPartOf:"Europäische Hochschulschriften / 40"
~subject:"Cross-cultural relations"
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Cross-cultural relations
Communication
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Cultural identity
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Interkulturelle Beziehungen
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International market entry
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International marketing
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Thieme, Werner Maximilian
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Europäische Hochschulschriften / 40
Internationales Management : Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte ; Klaus Macharzina zum 60. Geburtstag
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Interkulturelle Kommunikation und internationales Marketing : theoretische Grundlagen als Anknüpfungspunkt für ein Management kultureller Unterschiede
Thieme, Werner Maximilian
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2000
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