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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen"
~language:"eng"
~subject:"Leistungsbündel"
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Leistungsbündel
B-to-B-Marketing
104
Business-to-business marketing
104
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
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Verkauf
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Brand management
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Digital platform
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Digitale Plattform
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Markenführung
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B2B
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B2B marketing
8
Brand image
8
Business network
8
Innovation
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Markenimage
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
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Business-to-business
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Digitalisierung
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Digitization
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Value creation
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Customer satisfaction
6
Customer value
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Firm performance
6
Internet marketing
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Kundenwert
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Biggemann, Sergio
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Slepniov, Dmitrij
1
Struwe, Sascha
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Europäische Hochschulschriften / 5
Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of business & industrial marketing
5
Journal of business-to-business marketing
3
Harvard business review : HBR
2
International journal of business environment : IJBE
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
AIM Research working paper series
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Linköping studies in science and technology
1
Marketing-mix strategies - product strategy and promotion strategy
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Psychology & marketing
1
Technology analysis & strategic management
1
The handbook of innovation and services : a multi-disciplinary perspective
1
The journal of services marketing
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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1
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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