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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Routledge library editions"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Advertising industry"
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Advertising industry
15
Werbewirtschaft
15
Advertising
7
Werbung
7
USA
6
United States
6
Agency theory
3
Prinzipal-Agent-Theorie
3
Theorie
3
Theory
3
Welt
3
World
3
Compensation system
2
Competitive strategy
2
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2
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2
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2
Skalenertrag
2
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1900-1930
1
1982-2000
1
1985-2002
1
Advertising media
1
Allocative efficiency
1
Allokation
1
Allokationseffizienz
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Arzneimittel
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Communication media
1
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Dienstleistung
1
Dienstleistungssektor
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Diversification
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Diversifikation
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Economics of information
1
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Silk, Alvin J.
5
Berndt, Ernst R.
4
Ziegler, Fabian
2
Arzaghi, Mohammad
1
Avery, Rosemary J.
1
Bogs, Nicolas W.
1
Bosman, Ciska M.
1
Busch, Marc L.
1
Davies, Mark
1
Davis, James C.
1
Haley, Eric
1
Hansen, Zeynep Kocabiyik
1
Kenkel, Donald Scott
1
King, Charles
1
Kreshel, Peggy J.
1
Kruse, Jörn
1
Lillard, Dean R.
1
Mathios, Alan D.
1
Morrison, Margaret
1
Nyilasy, Gergely
1
Prince, Melvin
1
Reid, Leonard N.
1
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1
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1
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Europäische Hochschulschriften / 5
Journal of current issues and research in advertising : JCIRA
Routledge library editions
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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ECONIS (ZBW)
15
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1
Through many windows
Woodward, Helen
-
2017
Persistent link: https://www.econbiz.de/10011915062
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
Saved in:
4
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
Saved in:
5
The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
Saved in:
6
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
-
2006
Persistent link: https://www.econbiz.de/10003287459
Saved in:
7
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
8
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
9
Advertising agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark
;
Prince, Melvin
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10003986997
Saved in:
10
Werbeagenturen im Mediamarkt und allokative Effizienz : eine informationsökonomische Analyse des Marktes für Werbeträgerleistung, der Bedeutung von Werbeagenturen und der Entlohnun...
Bogs, Nicolas W.
-
2001
Auf dem Mediamarkt wird Werbeträgerleistung (Anzeigen, Werbespots usw.) gehandelt. Meist beraten Werbeagenturen die werbungtreibenden Unternehmen bei Auswahl und Einsatz der Werbeträgerleistung sowie bei der Abwicklung der an die Medienunternehmen erteilten Schaltaufträge. Die Arbeit...
Persistent link: https://www.econbiz.de/10001595428
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