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~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of global marketing"
~subject:"Germany"
~subject:"Werbung"
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1972-1992
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Europäische Hochschulschriften / 5
Journal of global marketing
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing communications
5
History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
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Services marketing quarterly
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International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
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Australasian marketing journal
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Contemporary economic policy : a journal of Western Economic Association International
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Dresdner Beiträge zur Betriebswirtschaftslehre
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European journal of marketing : EJM
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Journal of advertising research
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Journal of hospitality marketing & management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Konsum und Verhalten
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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NBER Working Paper
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NBER working paper series
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Schriften zur Medienwirtschaft und zum Medienmanagement
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of media economics
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The journal of services marketing
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Zukunft der Zeitung
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
AWA ... / Berichtsbände, Dokumentation : Allensbacher Marktanalyse, Werbeträgeranalyse
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AWA ... / Berichtsbände-CD-ROM : Allensbacher Marktanalyse, Werbeträgeranalyse
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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ECONIS (ZBW)
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
3
Grundlagen der internationalen Werbung : mit einer empirischen Fallstudie über den Einsatz von Werten in der Werbung am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10012700129
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