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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"B-to-B-Marketing"
~subject:"Theorie"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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B-to-B-Marketing
Theorie
Communication
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Consumer behaviour
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Erfolgsfaktor
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Konsumentenverhalten
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Lieferantenmanagement
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Negotiations
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Persönlicher Verkauf
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Salespeople
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Selling
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Social relations
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Tebbe, Cordula
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Europäische Hochschulschriften / 5
Handbook of business-to-business marketing
6
Gabler Edition Wissenschaft
3
The Oxford handbook of strategic sales and sales management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interaktionen im Dienstleistungsbereich
2
Applied Marketing Science / Angewandte Marketingforschung
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Brand the Future : systematische Markenentwicklung im B2B
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Context and semantics for knowledge management : technologies for personal productivity
1
DUV : Wirtschaftswissenschaft
1
Gabler-Edition Wissenschaft / Marketing-Management
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Handbook of marketing decision models
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Human resource management : linking organizational processes
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Innovation in pricing : contemporary theories and best practices
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International business development : a concise textbook focusing on international B-to-B contexts
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Journal of customer behaviour
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Management, Organisation und ökonomische Analyse
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Marktpsychologie
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Operations research proceedings 2000 : selected papers of the Symposium on Operations Research (OR 2000) ; Dresden, September 9 - 12, 2000
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Premium
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Reihe: Marketing : MAR
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Reihe: Personal und Organisation
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Research
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Schriften zu Distribution und Handel
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Univ. Mannheim
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Springer-Gabler Research
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The journal of business & industrial marketing
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WHU on sales - research series
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Wirtschaftswissenschaft
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Erfolgsfaktoren des persönlichen Verkaufsgespräches : adaptives Verkaufen im Kundenkontakt
Tebbe, Cordula
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2000
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