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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Portfolio-Management"
~subject:"Theorie"
~type_genre:"Fallstudie"
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Brand management
Erfolgsfaktor
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Betriebliche Kreislaufwirtschaft
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Consumer goods industry
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Customer service
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Dauerhafte Konsumgüter
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Durable goods
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Gebrauchsgut
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Innovation management
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Innovationsmanagement
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Konsumgüterindustrie
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Kundenservice
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Nutzungsdauer
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Product life cycle
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Product management
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Meyer, Christian
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Europäische Hochschulschriften / 5
Produktportfoliomanagement
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Diversity in European marketing : text and cases
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Entrepreneurship marketing : principles and practice of SME marketing
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Gabler Edition Wissenschaft
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Informationsmanagement in Wissenschaft und Praxis
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Journal of business strategy
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TCW Wissenschaft und Praxis
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Lebenszyklusintegrierte Produkt- und Servicestrategien für langlebige Gebrauchsgüter : fallstudienbasierte Analyse und methodischer Ansatz zur Konzeptfindung
Meyer, Christian
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2002
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