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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Consumer goods industry"
~subject:"Internes Marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
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Internes Marketing
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Lebenszyklusintegrierte Produkt- und Servicestrategien für langlebige Gebrauchsgüter : fallstudienbasierte Analyse und methodischer Ansatz zur Konzeptfindung
Meyer, Christian
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2002
Persistent link: https://www.econbiz.de/10001643611
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Institutionalisierung des Marketingkonzeptes durch Produkt-Management
Schwarting, Ulf
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1993
Persistent link: https://www.econbiz.de/10012700442
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