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~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Psychology of advertising"
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Konsumentenverhalten
Psychology of advertising
15
Werbepsychologie
15
Theorie
12
Theory
12
Deutschland
9
Germany
9
Consumer behaviour
7
Marketing management
4
Marketingmanagement
4
Social values
4
Soziale Werte
4
Werbewirkung
4
Werbung
3
1972-1992
2
Advertising
2
Advertising effects
2
B-to-B-Marketing
2
Beschaffung
2
Brand
2
Business-to-business marketing
2
Computerized method
2
Computerunterstützung
2
Consumer goods marketing
2
Corporate reputation
2
Direct marketing
2
Direktmarketing
2
Estimation
2
Event marketing
2
Event-Marketing
2
Firmenimage
2
Globalisierung
2
Globalization
2
Imagetransfer
2
International marketing
2
Internationales Marketing
2
Konsumgütermarketing
2
Markenartikel
2
Market research
2
Marktforschung
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Book / Working Paper
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German
6
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1
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Baumann, Stefan
2
Bismarck, Wolf-Bertram von
2
Ghazizadeh, Ulrich R.
2
Weber, Adelheid
2
Aschemann-Witzel, Jessica
1
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Europäische Hochschulschriften / 5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Psychology & marketing
18
International journal of advertising : the review of marketing communications
14
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Journal of marketing communications
6
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Konsum und Verhalten
4
Lehrbuch
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Marketing and consumer psychology series
3
The evolution of brands : from signals of quality to storehouses of trust
3
Young consumers : insight and ideas for responsible marketers
3
Administrative Sciences : open access journal
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
INSEAD Business School Research Paper
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
7
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1
Claims auf Lebensmitteln und Involvement : eine Untersuchung mit Hilfe realitätsnah gestalteter Choice Experiments
Aschemann-Witzel, Jessica
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003866177
Saved in:
2
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
;
Baumann, Stefan
-
1995
Persistent link: https://www.econbiz.de/10000915588
Saved in:
3
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
-
1995
Persistent link: https://www.econbiz.de/10012699568
Saved in:
4
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
5
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10012699388
Saved in:
6
Werbewirkungen durch emotionale Konditionierung : Theorie, Anwendung u. Meßmethode
Ghazizadeh, Ulrich R.
-
1987
Persistent link: https://www.econbiz.de/10000737277
Saved in:
7
Werbewirkungen durch emotionale Konditionierung : Theorie, Anwendung u. Messmethode
Ghazizadeh, Ulrich R.
-
1987
Persistent link: https://www.econbiz.de/10012700228
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