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Marketing management
114
Marketingmanagement
114
Theorie
70
Theory
70
Deutschland
51
Germany
51
Marketing
27
Market research
11
Marktforschung
11
International marketing
10
Internationales Marketing
10
Bank marketing
9
Bankmarketing
9
Strategisches Management
9
Beziehungsmarketing
8
Consumer goods marketing
8
Konsumgütermarketing
8
Relationship marketing
8
Wettbewerbsstrategie
8
Brand
7
Competitive strategy
7
Erfolgsfaktor
7
Markenartikel
7
Automotive industry
6
Bank
6
Consumer behaviour
6
KMU
6
Kfz-Industrie
6
Klein- und Mittelbetrieb
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Konsumentenverhalten
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SME
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Elektronikmarkt
5
Ernährungsindustrie
5
Finanzdienstleistung
5
Food industry
5
Handel
5
Public relations
5
Success factor
5
Öffentlichkeitsarbeit
5
Corporate reputation
4
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Book / Working Paper
114
Type of publication (narrower categories)
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Hochschulschrift
109
Thesis
107
Bibliografie enthalten
90
Bibliography included
90
Glossar enthalten
2
Glossary included
2
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German
112
Undetermined
2
English
1
Author
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Baumann, Ernst J.
2
Braitmayer, Oliver
2
Böhm, Bettina
2
Bölling, Christoph
2
Chaveles, Spyros
2
Conrad, Olaf
2
Cramer, Birgit
2
Dahm, Markus H.
2
Dobner, Stephan
2
Epple, Manfred H.
2
Feige, Stephan
2
Ghebresillasie, Girma
2
Glogger, Anton
2
Gottschlich, Hendrik
2
Görgen, Frank
2
Hannig, Uwe
2
Heckner, Frank
2
Hellbusch, Heinz
2
Herrmann, Reinhard
2
Homburg, Christian
2
Honold, Heidemarie
2
Huber, Bernd
2
Hueber, Walter
2
Irmscher, Markus
2
Kaapke, Andreas
2
Keck, Ernst W.
2
Kolb, Heinrich Leonhard
2
Korff, Guido
2
Kram, Stefan
2
Kummer, Hans-Ulrich
2
Lehmann, Gabriele
2
Maurer, Hans-Peter
2
Preiß, Friedrich J.
2
Richert, Egon
2
Robens, Herbert
2
Schmidt, Guido
2
Schneider, Katrin
2
Schulz, Bernhard
2
Schulz, Ferdinand
2
Schwesig, Holger
2
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Published in...
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Europäische Hochschulschriften / 5
Journal of business research : JBR
321
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
114
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111
Die Kundenselbstbedienung im Marketing der Kreditinstitute : Veränderungserfordernisse u. Veränderungsmöglichkeiten durch d. Einsatz neuer Technologien
Epple, Manfred H.
-
1987
Persistent link: https://www.econbiz.de/10012700296
Saved in:
112
Modell- und methodengestützte Entscheidungshilfen zur Planung von Produkt-Portfoliostrategien
Robens, Herbert
-
1986
Persistent link: https://www.econbiz.de/10000686865
Saved in:
113
Die handels- und konkurrentenbezogenen Marketingstrategien mittelständischer Nahrungsmittelhersteller : unter Berücksichtigung der branchenspezifischen Marktstrukturen und Marktwir...
Müller, Walter
-
1986
Persistent link: https://www.econbiz.de/10009701341
Saved in:
114
Modell- und methodengestützte Entscheidungshilfen zur Planung von Produkt-Portfoliostrategien
Robens, Herbert
-
1986
Persistent link: https://www.econbiz.de/10012700193
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