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~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~isPartOf:"Marketing intelligence & planning"
~subject:"Digitization"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
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2
Optimierte Zielgruppenansprache : werbende Kommunikation im Spannungsfeld von Kulturen und Stakeholder-Interessen
Schmidt, Christopher M.
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743892
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3
Nachhaltigkeit in der Wirtschaftskommunikation
Nielsen, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010198731
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4
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
Schmidt, Christopher M.
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071282
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