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~isPartOf:"Europäische Kulturen in der Wirtschaftskommunikation"
~subject:"Advertising"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Marketing theory
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Öffentlichkeitsarbeit
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Europäische Kulturen in der Wirtschaftskommunikation
Journal of marketing management : MM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Acta Universitatis Lodziensis / Folia oeconomica
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Approaches to semiotics
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Bericht der GfK-Tagung : vom ...
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Deutsche Dokumentation
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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European journal of marketing : EJM
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GDI-Schriften / Gottlieb-Duttweiler-Institut
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GIS - Geographical information systems series
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Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
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International series in operations research & management science
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International series in quantitative marketing
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Jossey-Bass business & management series
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Journal of financial services marketing : JFSM
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Lecture notes in economics and mathematical systems : LNEMS
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Mainauer Gesprächsbeiträge zu gesellschaftspolitischen Fragen unserer Zeit : Schriftenreihe der Lennart-Bernadotte-Stiftung
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael
(
ed.
);
Krieger, David
(
ed.
); …
-
2006
-
1. Auflage
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