R. Jiménez, Fernando; E. Voss, Kevin; L. Frankwick, Gary - In: European Journal of Marketing 47 (2013) 11/12, pp. 1841-1858
Purpose – A growing body of literature reveals that the domain of customer co-production of goods is expansive. Many research articles in the area of co-production of goods, however, have focused on specific sub-areas within the larger domain. One result of these multiple lines of inquiry is...