Zheng, Xiaoying; Baskin, Ernest; Peng, Siqing - In: European Journal of Marketing 52 (2018) 5/6, pp. 1107-1127
Purpose: This paper aims to examine whether social comparison in a prior, nonconsumption circumstance (e.g. in an academic setting) affects consumers’ materialism and subsequent spending propensity, and explores the incidental feeling of envy as the underlying mechanism....