Gorton, Matthew; Angell, Robert; White, John; Tseng, Yu-Shan - In: European Journal of Marketing 47 (2013) 11/12, pp. 1931-1953
cause related voucher schemes (CRVS), considering the initiatives of two UK-based grocery retailers (Tesco and Morrisons … of the cause, company-cause fit, personal involvement with the cause, attitudes to the company, perceived sincerity of … behavioural intentions (use). Practical implications – In selecting a cause, managers need to think carefully about the status of …