Verbeke, Wouter; Dejaeger, Karel; Martens, David; Hur, Joon - In: European Journal of Operational Research 218 (2012) 1, pp. 211-229
Customer churn prediction models aim to indicate the customers with the highest propensity to attrite, allowing to improve the efficiency of customer retention campaigns and to reduce the costs associated with churn. Although cost reduction is their prime objective, churn prediction models are...