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~isPartOf:"European Journal of Operational Research"
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ERIM Report Series Research in Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
Singh, Shweta
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
European Journal of Operational Research
224
(
2013
)
2
,
pp. 425-434
(RALTV). We use the RAR metric to understand the effectiveness of different modes of acquisition, and of
retention
strategies
…
Persistent link: https://www.econbiz.de/10010588357
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