Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 1-7
Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five...