//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European business review"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Preismanagement"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Preismanagement
Service quality
Social web
Attitude towards brand
1
Attitude towards corporation
1
Brand management
1
Brand reputation
1
Celebrity endorsement
1
Celebrity negative publicity
1
Celebrity-Werbung
1
Consumer behaviour
1
Corporate reputation
1
Firmenimage
1
Konsumentenverhalten
1
Markenimage
1
Moderators
1
Public opinion
1
Public relations
1
Reputation
1
Öffentliche Meinung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Melewar, T. C.
Roberts-Lombard, Mornay
2
Berndt, Adele
1
Brandão, Amélia Maria Pinto da Cunha
1
Chai Wen Teoh
1
Cheung, Man Lai
1
Dennis, Charles
1
Eklund, Andreas Aldogan
1
Foroudi, Pantea
1
Hussain, Shahzeb
1
Jaiyeoba, Olumide Olasimbo
1
Kian Yeik Koay
1
Low, Zoann
1
Makanyeza, Charles
1
Mntande, Kebone Agnes
1
Osakwe, Christian Nedu
1
Pascaru, Olga
1
Petzer, Daniel J.
1
Popoli, Paolo
1
Priporas, Constantinos Vasilios
1
Sandberg, Susanne
1
Say Keat Ooi
1
Soh, Patrick Chin-Hooi
1
Stiehler‐Mulder, Beate
1
Svotwa, Tendai Douglas
1
Teeroovengadum, Viraiyan
1
Van Tonder, Estelle
1
Yeap, Jasmine A. L.
1
more ...
less ...
Published in...
All
European business review
Journal of business research : JBR
4
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
The marketing review
2
Asia-Pacific journal of business administration
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->