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~isPartOf:"European economic review : EER"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"spa"
~person:"Rese, Alexandra"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Rese, Alexandra
Dwivedi, Yogesh Kumar
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European economic review : EER
Journal of retailing and consumer services
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ECONIS (ZBW)
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Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
2
Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra
;
Schreiber, Stefanie
;
Baier, Daniel
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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