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~isPartOf:"European journal of international management : EJIM"
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How does multimedia word of mouth influence consumer trust, usefulness, dissemination and gender?
Zhang, Haibin
;
Takanashi, Chikako
;
Si, Steven X.
; …
- In:
European journal of international management : EJIM
13
(
2019
)
6
,
pp. 785-810
Persistent link: https://www.econbiz.de/10012153214
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