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~isPartOf:"European journal of law and economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gao, Sarah Yini"
~subject:"Consumer behaviour"
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Search: subject_exact:"Counterfeit brands"
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Consumer behaviour
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
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Market entry
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Markteintritt
1
Preismanagement
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Pricing strategy
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Product counterfeiting
1
Produktpiraterie
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conspicuous consumption
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copycat
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counterfeit
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entry deterrence
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entry strategies
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pricing strategies
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Gao, Sarah Yini
Chang, Shun-chiao
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Lim, Wei Shi
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European journal of law and economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Entry of copycats of luxury brands
Gao, Sarah Yini
;
Lim, Wei Shi
;
Tang, Christopher S.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10011672608
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