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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Sustainability"
~type_genre:"Article in journal"
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Brand image
Internet marketing
Sustainability
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
17
Beziehungsmarketing
16
Brand management
12
Markenführung
12
Bibliometrics
9
Bibliometrie
9
Markenimage
8
Social Web
8
Social web
8
Customer value
6
Digitalisierung
6
Digitization
6
Fashion
6
Kundenwert
6
Mode
6
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5
Customer satisfaction
5
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5
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5
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Marketingmanagement
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ko, Eunju
15
Diamantopoulos, Adamantios
12
Filieri, Raffaele
9
Foroudi, Pantea
9
Bigné Alcañiz, J. Enrique
8
Kim, Juran
8
Dwivedi, Yogesh Kumar
7
Oghazi, Pejvak
7
Richard, Marie-Odile
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
6
Bellman, Steven
6
Dennis, Charles
6
Gupta, Suraksha
6
Melewar, T. C.
6
Teng, Lefa
6
Voyer, Benjamin G.
6
Yoon, Sukki
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Cho, Chang-Hoan
5
Choi, Jeonghye
5
Choi, Yung Kyun
5
Ekinci, Yuksel
5
Hudders, Liselot
5
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5
Kim, Jooyoung
5
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5
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5
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5
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5
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5
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5
Spielmann, Nathalie
5
Taylor, Charles Raymond
5
Tiago, Flávio Borges
5
Varan, Duane
5
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5
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Business strategy and the environment
2
European management journal
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
14
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1
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14
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date (newest first)
date (oldest first)
1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
4
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
7
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
10
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
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