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~isPartOf:"European journal of marketing"
~isPartOf:"Future Business Journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Leckie, Civilai"
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Beziehungsmarketing
2
Brand
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Consumer behaviour
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Konsumentenverhalten
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Brand engagement in self-concept
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Brand image
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European journal of marketing
Future Business Journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
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