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~isPartOf:"European journal of marketing"
~isPartOf:"Future Business Journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Wright, Malcolm"
~subject:"Kundenzufriedenheit"
~subject:"Virales Marketing"
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Wright, Malcolm
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European journal of marketing
Future Business Journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of strategic marketing
Wettbewerb in Recht und Praxis : wrp
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ECONIS (ZBW)
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Re-examining age-related loyalty for low-involvement purchasing
Mecredy, Philip
;
Wright, Malcolm
;
Feetham, Pamela
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10013352637
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