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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"South Asian journal of management : SAJM"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Search: subject_exact:"Celebrity-Werbung"
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Werbung
celebrity endorsements
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
6
Werbewirkung
6
Brand management
5
Markenführung
5
Advertising
4
Brand image
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Internet marketing
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Markenimage
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Online-Marketing
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Social Web
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Social web
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social media
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Consumer behaviour
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Credibility
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Luxury goods
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influencer marketing
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Advertising messaging
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Brand
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Brands
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Experience
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Facebook
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Gastronomie
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India
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Indien
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Instagram
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Luxury restaurant
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Markenartikel
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Restaurant industry
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Satisfaction
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Social judgments
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Stereotype content model
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Bauer, Brittney C.
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Bhatt, Nishith
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Carlson, Brad D.
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Dang, Priya Jha
1
Jayswal, Rachita M.
1
Johnson, Clark D.
1
Li, Jo Yun
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European journal of marketing
International journal of internet marketing and advertising : IJIMA
South Asian journal of management : SAJM
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of global marketing
5
Journal of advertising research
4
Journal of marketing communications
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Global business review
3
International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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International journal of market research
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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Psychology & marketing
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Wert und Werte der Marketing-Kommunikation
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of management and economics
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
3
Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Bhatt, Nishith
;
Jayswal, Rachita M.
;
Patel, Jayesh D.
- In:
South Asian journal of management : SAJM
20
(
2013
)
4
,
pp. 74-95
Persistent link: https://www.econbiz.de/10010241930
Saved in:
4
Examining celebrity expertise and advertising effectiveness in India
Aggarwal-Gupta, Meenakshi
;
Dang, Priya Jha
- In:
South Asian journal of management : SAJM
16
(
2009
)
2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10003903106
Saved in:
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