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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Restaurant industry"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Restaurant industry
Werbung
celebrity endorsements
Celebrity endorsement
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social media
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European journal of marketing
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of global marketing
5
Journal of advertising research
4
Journal of marketing communications
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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International journal of hospitality management
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International journal of market research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Psychology & marketing
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South Asian journal of management : SAJM
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Wert und Werte der Marketing-Kommunikation
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of contemporary hospitality management
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International journal of financial research
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International journal of management and economics
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International journal of marketing : IJM ; formerly Der Markt
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
2
The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
3
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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