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~isPartOf:"European journal of marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbung"
~subject:"celebrity endorsements"
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celebrity endorsements
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European journal of marketing
International journal of internet marketing and advertising : IJIMA
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The match-up hypotheses revisited : matching social judgments and advertising messaging in celebrity endorsements
Bauer, Brittney C.
;
Carlson, Brad D.
;
Johnson, Clark D.
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 869-898
Persistent link: https://www.econbiz.de/10013173451
Saved in:
2
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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