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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Berry, Christopher"
~person:"Ku, Hsuan-Hsuan"
~subject:"Brand image"
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European journal of marketing
Journal of business research : JBR
The journal of product & brand management
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Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan
;
Hsu, Yun-Hsuan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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