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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of business research : JBR"
~person:"Ewing, Michael"
~subject:"Markenartikel"
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Markenartikel
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European journal of marketing
Journal of business research : JBR
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
2
Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
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