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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Produktgestaltung"
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European journal of marketing
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Multisensory packaging : designing new product experiences
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Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
Saved in:
2
Packaging-integrated-products : capturing new opportunities in the front end of product development
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2391-2418
Persistent link: https://www.econbiz.de/10013457356
Saved in:
3
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
4
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
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