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~isPartOf:"European journal of marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Brand image"
~type:"article"
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Brandão, Amélia Maria Pinto da Cunha
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European journal of marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
The international review of retail, distribution and consumer research
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European journal of management and business economics : EJM&BE
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"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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