//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing"
~isPartOf:"Psychology & marketing"
~person:"Gurzki, Hannes"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Brand
1
Brand extension
1
Brand image
1
Consumer behaviour
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Markentransfer
1
Online-Befragung
1
Success factor
1
Web survey
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
All
English
1
Author
All
Gurzki, Hannes
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Balabanis, George
1
Barbosa, Isabel
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borges, Ana Pinto
1
Brochado, Ana
1
Cakici, N. Meltem
1
Cao, Dongmei
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
Cui, Annie Peng
1
Fastoso, Fernando
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Hennigs, Nadine
1
Jiang, Ling
1
Karpova, Aleksandra
1
Khalifa, Dina
1
Kim, Sukhyun
1
Klarmann, Christiane
1
Kwon, Ohbyung
1
Luk, Chung-leung
1
Ma, Xiao
1
Meadows, Maureen
1
Park, Kiwan
1
Paul, Justin
1
Penz, Elfriede
1
Pham, Mélanie
1
more ...
less ...
Published in...
All
European journal of marketing
Psychology & marketing
Journal of advertising
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->