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~isPartOf:"European journal of marketing"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Chowdhury, Rafi M. M. I."
~person:"Fetscherin, Marc"
~subject:"Brand"
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Chowdhury, Rafi M. M. I.
Fetscherin, Marc
Black, William C.
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
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European journal of marketing
The journal of consumer marketing
Wettbewerb in Recht und Praxis : wrp
The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Consumer-brand relationships : theory and practice
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International journal of consumer studies
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ECONIS (ZBW)
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
2
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
3
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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