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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~person:"Heiseke, Jürgen"
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3
Anti-brand communities
1
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Brand
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Brand anthropomorphism
1
Brand hate
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Brandão, Amélia Maria Pinto da Cunha
Heiseke, Jürgen
Kleist, Holde
2
Völp, Fromut
2
Ahlert, Dieter
1
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
Der Betrieb
1
European business review
1
European journal of management and business economics : EJM&BE
1
International journal of consumer studies
1
Scientific Annals of Economics and Business
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
5
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"I'm hatin' it"! : negative consumer-brand relationships in online anti-brand communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
2
Einige materielle Fragen zum Warenzeichen-Benutzungszwang
Heiseke, Jürgen
- In:
Wettbewerb in Recht und Praxis : wrp
19
(
1973
)
4
,
pp. 185-190
Persistent link: https://www.econbiz.de/10002753492
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3
Einzelfragen zum Warenzeichen-Benutzungszwang
Heiseke, Jürgen
- In:
Wettbewerb in Recht und Praxis : wrp
22
(
1976
)
9
,
pp. 531-535
Persistent link: https://www.econbiz.de/10002753508
Saved in:
4
Fabrik- und Händlermarken
Heiseke, Jürgen
- In:
Wettbewerb in Recht und Praxis : wrp
22
(
1976
)
5
,
pp. 282-285
Persistent link: https://www.econbiz.de/10002753553
Saved in:
5
Warenzeichenrecht und EWG-Recht : wohin führt der Weg?
Heiseke, Jürgen
- In:
Wettbewerb in Recht und Praxis : wrp
20
(
1974
)
11
,
pp. 589-595
Persistent link: https://www.econbiz.de/10002753588
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