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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Brochado, Ana"
~person:"Colicev, Anatoli"
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Brochado, Ana
Colicev, Anatoli
Heiseke, Jürgen
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
International journal of pharmaceutical and healthcare marketing
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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