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~isPartOf:"European journal of marketing"
~isPartOf:"Wettbewerb in Recht und Praxis : wrp"
~person:"Colicev, Anatoli"
~person:"He, Jiaxun"
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Colicev, Anatoli
He, Jiaxun
Heiseke, Jürgen
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European journal of marketing
Wettbewerb in Recht und Praxis : wrp
Frontiers of business research in China : selected publications from Chinese universities
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Brand management in emerging markets : theories and practice
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China-focused cases : selected winners of the CEIBS global case contest
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of Chinese entrepreneurship
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ECONIS (ZBW)
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The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
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Dynamic brand positioning : a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
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