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~isPartOf:"European journal of marketing"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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B-to-B-Marketing
Business-to-business marketing
Innovation management
Sales management
Theorie
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Cross-selling
1
Customer integration
1
Knowledge
1
Kundenintegration
1
Networking
1
Relationship marketing
1
Reputation
1
Salespeople
1
Salesperson
1
Selling
1
Social Web
1
Social capital
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Social media use
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Social network
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Social web
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Soziales Netzwerk
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Sozialkapital
1
Upselling
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Value cocreation
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Value creation
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Aagerup, Ulf
1
Andersson, Svante
1
Awuah, Gabriel B.
1
Badrinarayanan, Vishag
1
Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Geiger, Susi
1
Itani, Omar S.
1
Julkunen, Saara Maria
1
Koponen, Jonna Pauliina
1
Mooi, Erik
1
Osinga, Ernst Christiaan
1
Pitt, Leyland F.
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Plangger, Kirk
1
Santos, Carlos Daniel
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Vize, Roisin
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European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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